Kia Motors America Sets First Quarter US Sales Record

IRVINE, Calif., April 3 /PRNewswire/ -- Kia Motors America (KMA) today announced a new first quarter sales record of 73,603 units, a 13.5-percent increase over the same period last year, boosted by the company's best March sales ever of 27,567 units, a 6.0-percent increase over the same month in 2006.

The Kia Spectra compact sedan and five-door was the leading seller in March with 5,675 units, a 23.3-percent increase over the same month last year, while the successful launch of the all-new Rondo continued with 1,514 units sold.

"The expanded Kia lineup is bringing more customers to our showrooms than ever before, as evidenced by our record-setting quarter and the best March sales in company history," said Len Hunt, executive vice president and COO of KMA. "The strong reception the all-new Kia Rondo has received since its launch earlier this year is an indicator of the momentum that is driving the brand to another successful sales year in the U.S."

Kia Motors America -- the sales, marketing and distribution arm of Kia Motors Corp. in Seoul, South Korea -- offers a complete line of vehicles through more than 630 dealers throughout the United States.

For more information, visit www.kia.com

                              MONTH OF MARCH              YEAR-TO-DATE
Model                     2007         2006         2007         2006
Rio                      3,044        3,168        6,309        7,828
Spectra                  5,675        4,601       14,493       11,507
Optima                   4,318        3,958        9,425        6,740
Amanti                     945          623        2,738        1,754
Sportage                 4,304        3,412       11,715        9,635
Sorento                  3,771        4,040       10,079       10,258
Sedona                   3,996        6,202       15,924       17,111
Rondo                    1,514          N/A        2,920          N/A

Total                   27,567       26,004       73,603       64,833

Source: Kia Motors America